Crest - Information Design

Buying toothpaste should not be as hard as it is. With hundreds of options on the market, there are numerous factors that go into deciding which tube is best for you. Both this poster and accompanying site are intended to help you, the consumer navigate the market and find the most ideal options for you or your family. While there are dozens of options to chose from, each tube has very specific goals and ingredients that make it unique in comparison to the tube on the shelf right next to it. This project is an exploration on information architecture through print and web-based design.